At The Hayes Firm we’ve created over 500 legal videos. Needless to say, after all that time, we’ve developed a knack for getting them created, processed, and posted. I’d like to share with you some of our tips and tricks for creating good legal videos that will keep people watching.
There are three major things you need to concern yourself with when making videos.
First, the content.
Second, the hardware.
Third, the distribution.
If any of these things are lacking or missing you are not giving yourself the best opportunity for success. Let’s break down each aspect and try to develop a gameplan to achieve the best results possible.
Content For Legal Videos
When developing legal videos, there are two different schools of thought on what to discuss. The first is broad, overarching concepts that tons of people can relate to. These videos try to cut a broad swath in the hopes that more people will be searching for them on a daily basis. Some examples of topics include ‘how to find a personal injury attorney’, or ‘what is worker’s compensation’, or ‘how to sue somebody’. The good thing about these topics is that a lot of people might need that information, the bad thing is that there is already a lot of material out there covering these issues so it can be difficult to break through.
The second method of content generation is niche focused. These videos take something very specific and talk about that issue in depth. Rather than ‘how to sue somebody’, which is broad, a niche video might focus on ‘how to sue a landscape architect for faulty work’. As you can imagine, that specific scenario occurs far less often than people suing in general, but for those folks who are suing in regards to landscape architecture, you are certain to show up higher due to the limited amount of competition.
Another decision you’ll have to make is in regards to video length. It used to be thought that people’s attention span on the internet only lasted for about 2 minutes. While that’s still true in some regards, plenty of video savants have proven that long video is entirely possible. Gary Vaynerchuk of Wine Library TV puts out a video episode every day, 20-30 minutes in length, and gets hundreds of thousands of views.
When dealing with legal topics specifically, it is easy to get dry and boring. Be careful not to lecture your listeners as it is exceedingly easy to click away and watch something more captivating.
Hardware for Legal Videos
The exact model of camcorder you end up with will be up to you, but there are a few key factors that we should discuss before you make the purchase.
The first is storage style. These days camcorders can retain their footage through vhs-style mini tapes, dvds, or direct hard drives. Each come with their own benefit, but if you intend on putting your videos on the internet, the internal hard drive with an usb jack is a very good choice.
You also have to consider how important HD video quality is to you. HD cameras tend to be a lot more expensive. If you intend to make legal videos that are not terribly fancy or action intensive, then HD probably isn’t a necessity. But, again, it’s totally up to you.
Two other things to consider are mic location and battery life. Front mounted mics tend to be better at picking up the voices of individuals in front of the camera. Good battery life allows to you make more videos in a single sitting, or longer videos without having to get up and then edit out the lapse later on.
Distribution of Legal Videos
Once you have your video taped and ready to go, it’s important that you know how to get the word out.
First of all, you want to have a repository on your home page to house them. After all, if people are visiting you directly, you want to make sure they can find your videos.
Second, you want to create accounts on the biggest video sharing websites – examples include YouTube, vimeo, blip, Google, and revver.
After you’ve created those accounts, make your life easy and sign up for an account with TubeMogul. TubeMogul allows you to connect all of your accounts into one uploading website. Then, whenever you upload a video to TubeMogul, it distributes that video to all the websites you have accounts for.